Communication Skill
About Course
- Encoding/decoding in communication: The Encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. Titled ‘Encoding and Decoding in the Television Discourse’. The encoding of a message is the production of the message. The decoding of a message is how an audience member is able to understand and interpret the message.
- Leadership communication: leadership communication is not about great oratory or great charisma; rather it is about getting others to believe in themselves and believe in your cause, and then achieve more than they thought was possible (source: Kevin Murray)
- Spectrum of listening: 1. Inactive listening: inefficient and unproductive, you hear words go in and go out; 2. Selective listening: inefficient and unproductive, you hear what you want to hear; 3. Active listening: not only hear the words but also listen for the complete message, use empathy and non-judgmental; 4. Reflective listening: listen to the whole message, provide feedback, and reconfirm the message to reach mutual understanding.
- Storytelling: Storytelling is a method to use a relevant story to your audience that touches their emotions and senses. It is a powerful method to enhance your communication. It uses 4Is framework (source: Why storytelling is so powerful in the digital era, Ashley Fell, 2017): Interest (audience centric, attractive headline, incredible images); Instruct (have meaning, self-explanatory, easy to digest); Involve (connect with audience, listen and reflect); and Inspire (future focus, solve problem, touch emotions and senses, encourage to act)
Course Content
Communicate with team effectively
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